Like every pet parent, our founder, Claire Bennett, simply wanted the best for her fur baby. But supplement time quickly became the day’s worst ordeal. We’ve all been there: hiding pills in cheese, forcing them down, or watching helplessly as they meticulously pick the powder out of their food.

Then came the late-night anxiety. Staring at complex labels, trying to decode unpronounceable chemical names, and asking the haunting question: “Is this actually good for them?”